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  Business coaching is a well-defined process with business objectives, a set start and end point, all aimed at directing and channelling an individual's potential toward a chosen outcome. A coach evokes excellence by working one-on-one or with teams in an organisation to enhance any number of levels of competencies required for personal success in business and life. Whereas situational trainers teach skills, coaching sessions often completely revolutionise the way an individual operates internally,   resulting in a long term win-win situation for the business and the individual. Coaching is about transformation, conducting learning conversations designed to grow self -insight and effect permanent and positive, sustainable change.